In 1932 carpenter Ole Kirk Christiansen founded his company in Billund, Denmark with the purpose of encouraging imaginative games and creativity in children. He started by making stepladders. However the Great Depression forced him into an agile business model. He switched his focus on manufacturing toys, and he established one of the most beloved brands in the history of the world.
Christiansen was a forward-thinking man who was quick to adopt new materials and technologies. In 1947, he was among the first company in the world to buy an injection molding machine made of plastic, which greatly increased the options and capabilities of Lego products. The machine let him play around with and develop the Lego brick. The bricks were hollow on the bottom and had pegs at the top. They interlocked to allow children to create intricate structures that were more intricate than those made with wooden blocks from earlier generations.
The 1950s were a time of expansion for the company. Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen joined the company’s management team and began to modernize the manufacturing process of the company. This expansion saw the introduction of a https://lego-x.com/2020/08/05/why-play-with-lego line of dollhouses and furniture for girls, as well as the first individual figures known as Minifigures. In 1979, the company widened its range of products to include sets of miniature astronauts and rockets. They also introduced spaceships, lunar rovers and spaceships.
In 1990, the company released three Model Team sets that were made for advanced builders. These sets included small parts like gears, axles and levers, as well as an amount of realisticity and accuracy that was unparalleled in the Lego series at the time.